Notice: the WebSM website has not been updated since the beginning of 2018.

Web Survey Bibliography

Title Lotteries and study results in market research online panels
Source International Journal of Market Research, 55, 5, pp. 611-616
Year 2013
Access date 30.10.2013
Abstract

An incentives experiment was conducted in a commercial online panel to examine the effects of lotteries and of offering study results on response behaviour as reflected by participation, retention and item non-response. A cash lottery was implemented, with three different payouts that were raffled either in one lump sum or split into multiple smaller prizes. The lottery groups were contrasted to a control group without incentive. Independent of the lottery, half of the participants were offered a report of study results. Participation was higher with a lottery, when raffling the payout in a lump sum and with higher single prize size, whereas item non-response was smaller with high total payouts. Furthermore, offering study results decreased participation.

Access/Direct link

Homepage (Abstract)/ (Full text)

Year of publication2013
2013
Bibliographic typeJournal article
Journal article
Full text availabilityFurther details
Further details
Print

Web survey bibliography - 2013 (465)

Page:
Page: